https://www.christophdesigns.com/about daily 0.75 2025-12-11 https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/a1145c8a-f0db-4bfc-8ee9-e7ea7ee45e8e/me.jpg About - Hello… again Currently I am based in San Francisco with my wife and our 4 year old cat Casper. Outside of designery stuff you can find me doing one or more of the following: Traveling abroad and domestically ⚽ Cheering on the mighty Seattle Sounders ‍♂️ Running in the Presidio https://www.christophdesigns.com/home daily 1.0 2025-12-11 https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/2b8ecc9d-f42a-4756-83ac-e10eff2045fe/iPhone+12.png Home - Lyft My Car Designing Lyft’s My Car, a 0-1 line of business focused on making the hassles of car ownership a problem of the past https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/8ace07a0-e0af-4d44-8015-64f74e0f55b0/wwe.jpg Home - WW PersonalPoints Increasing retention during the launch of a major WW program innovation https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/99859eb4-de8c-4c33-8853-67a7c74861bb/travelocity.png Home - ️ Expedia Group Storefront Redesigning the storefront platform to be an inspiration and planning resource for travelers https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/f4b7053a-7ac2-481d-950b-c0cb8053edcf/tmo.png Home - T-Mobile Checkout Reducing errors to increase completion in a robust checkout process https://www.christophdesigns.com/expedia-group daily 0.75 2023-07-08 https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/a2614e6d-53d5-46e1-a4b6-16ec55bf197d/insporation.png Expedia Group - ✨ Inspiring travel During the initial part of the trip planning process, travelers drift between active and passive dreaming. Together this was categorized as the inspiration phase. To offer value for travelers in this stage, I created a suite of travel product cards as well as editorial cards. These cards not only served to inspire travelers but also capture traveler intent to increase relevancy in future visits. https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/fff0e9bf-b440-4c67-8600-29e9f23bfd56/research3.png Expedia Group - Enabling research At this stage, customers are moving beyond the fantasy of travel and are more seriously considering the costs, timing (both when to travel and when to purchase) and other travel logistics. With this insight I designed more robust product cards with content intended for travelers more invested in their trip. Additionally, I explored different search innovations that enabled them to jump back into a past search and have more insights into pricing trends. https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/d8b8b004-7dbe-4a68-a281-0682c86e13ca/search-2.png Expedia Group - Modernizing search The existing search wizard was seen as a successful component of the storefront pages. As the leading entryway to the shopping funnel, the goal was to modernize with subtle but delightful innovations such as an improved typeahead, modern UI with our shiny new design system and consistency across all lines of business. https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/1641256695725-0F7YO67L9RMOP84BACFO/Screen+Shot+2022-01-03+at+3.20.17+PM.png Expedia Group https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/1641256728445-O0050OZTG7MO4YBNXV2S/Screen+Shot+2022-01-03+at+3.41.03+PM.png Expedia Group https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/1641256743752-SZ8N1DMB682BNZNPRMV7/Screen+Shot+2022-01-03+at+2.59.13+PM.png Expedia Group https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/0609fda4-aab9-4a51-bee1-c211d5668fbc/hero3.png Expedia Group https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/1640038439369-DTQIDJ888ENUCR3JROCS/tmo-hero.jpg Expedia Group https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/5a6ca8b9-2b4e-479a-871a-3907d7179fe1/Frame+5298.png Expedia Group https://www.christophdesigns.com/tmobile daily 0.75 2023-07-08 https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/ded26cca-8f07-4e6d-bef1-7ba318f046cf/business3B.jpg T-Mobile https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/64de4b8d-ba3c-49e0-b7cf-730d551fcf7d/Screen+Shot+2022-01-07+at+3.58.42+PM.png T-Mobile - Moving fast Since there was a lot of work to complete on the engineering side, we as a team decided to build a parity experience to legacy checkout first. This enabled the engineering team to build the new checkout with a new design system and API integrations while I focused on UX opportunities. https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/6ac285ab-59ac-47d8-9648-d7f47cf9a559/Screen+Shot+2022-01-08+at+2.19.25+PM.png T-Mobile - Identifying new edge cases Once we had the basic building blocks in development we focused on edge cases. The order automation required new functions which meant more edge cases like validations, failures and modified task flows. https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/9c38ec1d-5bdb-4383-bb4a-7ebf3cac2c61/errors3.png T-Mobile - About those errors We had those long forms requiring customers to search for errors in the event that they cannot proceed to the next step. By implementing a progressive disclosure pattern we could surface errors sooner preventing users from needing to scroll up and down the page to find the error. https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/1640038297831-P3T5JILQIOWPV06XWHMN/hero-exp2.png T-Mobile https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/1641713249772-697H09WU50TWSVH731BM/hero3.jpg T-Mobile https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/5a6ca8b9-2b4e-479a-871a-3907d7179fe1/Frame+5298.png T-Mobile https://www.christophdesigns.com/ww-personalpoints daily 0.75 2023-07-08 https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/09d523db-7488-496a-8d2f-de17ce65f198/mitigation-3B.png WW PersonalPoints - Giving members options Upon launch day, members would have a week to opt into the new program at the time thats best for them. Each day of that week we would invite them in with a dissmisable modal. If dismissed we also provided a CTA on the home screen (My Day) incase the member decided they were ready. https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/d8d7e93e-6462-416f-8511-94be3d3759be/explorations1.png WW PersonalPoints - Solutioning on a spectrum The explorations were aimed at being conversation starters. These explorations proved to be fundamental in gaining alignment and understanding the dynamics of innovations in other parts of the business. https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/609b351c-293f-424d-8982-83266f3b885f/assessment-final2.png WW PersonalPoints - Hearing and acknowledging By presenting the assessment in a conversational context we were able to achieve a lot more than before. First, the assessment was far more accessible than previous iterations. Additionally, we were able to reply to members and acknowledge them with encouragement and new features of the PersonalPoints program. https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/0f6bb8df-d506-4f08-95de-e7c603f03186/assessment2.png WW PersonalPoints - Empowering all members In order for members to have a completely personalized plan they first needed to complete a food and activity assessment. The legacy assessment had some accessibility problems in addition to being presented as very quiz or test-like. My goal was to build a better experience for all members while also giving them a voice and say in their program. https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/6cbb9468-7048-4b0c-9ea8-7e2b3a07397a/edutainment2.png WW PersonalPoints - Tell me whats new and whats not In testing we learned that in addition to highlighting whats new, showing what’s remaining the same was just as important. This helped ease member’s concerns about the new program and positioned PersonalPoints as livable and familiar. This learning was critical in future testing around program perceptions. https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/f2789ade-450b-40b6-ac2d-1958119173aa/edutainment-wires2.png WW PersonalPoints - Leveraging member data to craft a truly unique story Initially I explored the idea of storytelling with data. Essentially we wanted to highlight new program features like earning points back from activity and eating vegetables. Internally everyone was very excited however we learned this approach was too transactional and even prompted concerns of efficacy for most members. https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/1640038297831-P3T5JILQIOWPV06XWHMN/hero-exp2.png WW PersonalPoints https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/1640038439369-DTQIDJ888ENUCR3JROCS/tmo-hero.jpg WW PersonalPoints https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/5a6ca8b9-2b4e-479a-871a-3907d7179fe1/Frame+5298.png WW PersonalPoints https://www.christophdesigns.com/lyft-mycar daily 0.75 2025-12-11 https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/520a6cbb-e021-4e8a-85b2-b9d6eeb76deb/Frame+5296.jpg Lyft My Car - Initial MVP The initial MVP experience was what we called the “Profile homepage”. This prioritized go-to-market and enabled the teams to have some connective tissue between the different product lines we were actively investigating. https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/b087092d-fecf-4ec1-81d8-e4346c2266d5/Frame+5297.jpg Lyft My Car - A more user centric approach Immediately after launching our MVP in limited markets I began to focus on an improved experience for both the customer and business. This work became known as the “Map based homepage”. From a product perspective we began to hone in on which product lines we were going to provide: parking, car maintenance and roadside assistance. https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/aab5cedf-6738-4c04-ae87-95613df93c4a/final.jpg Lyft My Car - Adapting the Map based homepage Through a series of refinements including de-cluttering the map, leveraging pragmatic list items UI, and building an incentive system our homepage now was super charged and ready to grow our business and find market fit. https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/1641713249772-697H09WU50TWSVH731BM/hero3.jpg Lyft My Car https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/1640038297831-P3T5JILQIOWPV06XWHMN/hero-exp2.png Lyft My Car https://images.squarespace-cdn.com/content/v1/61bead8caa77aa7e4631fe12/1640038404554-AIZ1DG3FB2QVES9IOMMT/tmo-hero.png Lyft My Car